National University of Health Sciences (NUHS) students were treated to a special Student American Chiropractic Association (SACA) presentation by Burt Rubin, DC, Class of ’78. Dr. Rubin shared practical information about the different factors that play a role in managing a practice, including professionalism, marketing, patient care, office protocol, and much more. He said he credits his enduring career with the outstanding education he received at NUHS.

Dr. Rubin encouraged students to continue building on what they have learned in school by cultivating their empirical knowledge, such as developing their observation skills and honing their documentation abilities. “You have to keep growing your knowledge to help each patient as an individual,” he said.

Additional insights shared from his personal experiences were selecting an office location, choosing staff who are the right fit for the practice, and skillfully using five to six different chiropractic techniques to serve the individual needs of patients. Also important is cultivating the state and professional organizations where a practitioner is located in order to develop a solid business network.

Dr. Rubin began his career as an associate doctor of chiropractic in Chicago before moving to Hampton, Virginia to open his own practice, Peninsula Chiropractic. He retired in 2018 after 40 years in the profession. Dr. Rubin says he believes one of the most memorable aspects of being a chiropractor is the opportunity to meet people from diverse backgrounds and to hear their individual stories.

His devotion to NUHS continues to be widely admired; he has never missed a single Homecoming, returning each year since graduation. Dr. Rubin enjoys reconnecting with his teachers, classmates, and leading experts in the field. Although he is retired, he says he will continue to learn and grow, and to meet the challenges of the next journey.