Inbound Marketing Coordinator

Home » About » Human Resources » Job Openings » Inbound Marketing Coordinator

Inbound Marketing Coordinator

Job Summary

Under the supervision of the Associate Director of Marketing and Communications, the Inbound Marketing Coordinator is responsible for the management of online marketing efforts, including inbound marketing. The Inbound Marketing Coordinator serves as a key team member to help meet enrollment goals through thoughtful inbound marketing strategies.

Responsibilities

  • Manage the delivery of digital content, including blogs, career guides, white papers, video content, etc.) for the purpose of lead generation
  • Create and manage email marketing campaigns
  • Create and manage lead nurturing workflows
  • Work with admissions to achieve enrollment goals through digital marketing and promotion of visit events, programs, new campus updates, etc.
  • Champion and manage technical aspects of the marketing automation software (Pardot) used to generate, distribute, and report on leads
  • Create and provide regular reports and data analyses using evaluation tools to help shape strategic marketing and enrollment communications; monitor campaign efforts, evaluate trend analysis, and meet key performance indicator goals
  • Keep updated with digital marketing trends to identify new opportunities and initiatives
  • Other duties as assigned

Qualifications

  • Bachelor’s degree in communications, marketing, or journalism
  • 2-3 years related experience in inbound marketing
  • Experience with marketing automation software Pardot
  • Exceptional written and verbal communication skills

Salary

  • $48,000*

To apply, please forward your resume with salary requirements to:

Email: [email protected]

Fax: 630-889-6570 Attn: HR

 

 

*NUHS offers a comprehensive benefits package that includes medical,
dental, and vision coverage. Additionally, the University provides Group
Term Life Insurance and Long-Term Disability Insurance. Employees
become eligible for a 403(b) retirement plan after just one month of
employment and can enroll in a Flexible Spending Account (FSA)
after one year. Paid Time Off (PTO) includes accruals for both vacation
and sick time. For full details visit
www.nuhs.edu/about-us/human-resources/employee-benefits/