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Digital Marketing Strategist

Job Summary

Under the supervision of the Associate Director of Marketing and Communications, the Digital Marketing Strategist is responsible for the management of online marketing efforts, including inbound marketing and search engine marketing (SEM). The Digital Marketing Strategist serves as a key strategy lead to help meet enrollment goals through thoughtful integrated marketing strategies.

Responsibilities

  • Project manage daily workflow of Inbound marketing efforts, including blogs, premium content (e-books, white papers, video content), workflows, emails, etc.
  • Responsible for day-to-day management and performance tracking of paid digital advertising campaigns across various search engines (i.e. Google AdWords) and social media platforms
  • Work with admissions to achieve enrollment goals through digital marketing and promotion of events, new student recruitment, program or facility development, etc.
  • Create and provide regular reports, data analyses, and evaluation tools to help shape strategic marketing and enrollment communications; monitoring campaign efforts, identifying trends and meeting key performance indicator goals
  • Assist with writing and editing content for NUHS website, inbound marketing, and social media
  • Keep updated with digital marketing trends in order to identify new opportunities and initiatives
  • Other duties as assigned

Qualifications

  • Bachelor’s degree in communications, marketing, or journalism
  • 2-3 years related experience in content marketing, social media marketing and SEM
  • Experience with Google Adwords, and marketing automation software such as HubSpot, Pardot, etc.
  • Exceptional written and verbal communication skills

To apply, please forward your resume with salary requirements to:

Email: awozniak@nuhs.edu

Fax: 630-889-6570

Attn: HR