The marketing presentation is over. I'm really glad. I was
sweating it big-time. I put a lot of work into it -- the design and
layout of the logo, the tagline, all the wording for the sample
brochure -- all of it. Even though it made last week's schedule
pretty intense with all of the other activities, now it's done and
I can watch my classmates do theirs (and enjoy them), and also
focus on other things.
So the plan for my future practice is to
be both multi-disciplinary and integrated -- where the
practitioners not only work together, but complement each other in
abilities to provide a larger scope of practice. The basic premise
is that in order to take care of the whole person, we have to
approach the whole person. So we'll have everything integrated into
the practice from seminars, movement classes, and functional
medicine to counseling, acupuncture, and herbal medicine. My idea
is to have five practitioners to start with: Chiropractic,
Naturopathic, Acupuncture, Massage, and Behavioral Medicine. I'd
like to also have an herbal compounding pharmacy on site -- in
addition to a number of nutraceuticals available.
I've also entertained some ways to expand down the road. The
addition of hyperbarics, a medicinal and natural foods café, and
inpatient care seem more than logical. I realize that they're big
and potentially lofty ambitions, BUT I think with the right team of
practitioners, we can definitely do it. Anybody want to help?
This week I have a few things due: notes from my head-to-toe
practical; my community resources listing and BETS research (I'm
working on Alzheimer's and choline -- or hoping to); and on Friday
I have my functional rehab practical. I'm so glad I'm going early
with that one as well. That REALLY frees up my week 14. There's
nothing like having a little bit of extra time to study for things
The Master's is going well. This last week it was tough to get
everything done because of the exams, presentation, and practical.
I was scrambling to get it all done by midnight on Sunday (all of
my Master's work is due by midnight Sunday). As it was, I was
falling asleep finishing the last assignment. It could have gone
better, but that's what happens when you're falling asleep
answering questions. The topics for last week were mostly gut
immunity -- which I find fascinating. I'd really like to figure out
all of the possible permutations of gut disruption -- beyond gluten
and casein, microbes, etc. Did you know that 70% of the immune
system is located in the gut? Even inhalants are partially mediated
in the gut. If you're really interested in learning more about this
-- try the Textbook for Functional Medicine -- chapter 28. While
some of the physiology is a little tedious, putting the pieces
together is pretty fascinating.
Well, that's all from me. I've registered for next tri -- except
for electives. I'm trying to decide whether to take acupuncture or
not. The jury is still out.
Have a great week everybody. Good luck with studying, projects,
and whatever else is going on. This Friday we have the Turkey Bowl.
How was your week last week? Has everybody recovered from
Halloween? Now we're in the home stretch. It's the start of Week 11
-- time to start thinking about finals and projects and
All I can think about right now is the MARKETING PROJECT! I know
I've mentioned it before -- but to reiterate... We're tasked with
developing a business plan including start-up costs, developing a
marketing calendar, business cards, logo, brochures, website, etc.
It's a LOT of work (and worth a lot of the class). In addition to
all of that, we have to do research on the location where we're
hoping to practice, what type of demographics are there, and
whether we think the area can support our type of
As of right this second, I'm looking at Portland, Oregon. I've
been drawn to the Pacific Northwest for quite a while. I miss the
seasons (but not so much the cold), and everything I've heard about
Portland and surrounding areas, is absolutely amazing. There are
other reasons, of course. One of the biggest ones is the liberal
scope of practice allowed in Oregon -- including obstetrics and
minor surgery (with additional certification of course). The
broader the scope for me -- the better; it's how I intend to
So, in my research adventures, I've found things like: how many
chiropractors are in the area, what the per capita income is, what
the average salary for chiropractors is in the area/state; and what
types of practices are in the area. What I've noticed is that there
seem to be two types of DCs in the area: single practices with
maybe some physical or massage therapy, and single or group
practices focusing on sports medicine. There are a couple of
multi-disciplinary practices, but not many. There are a lot of
sports medicine chiropractic physicians. This is great for me,
because I have no interest in working with sports medicine. And for
those of you that might be thinking about relocating to the
Portland area -- it looks like there's some pretty stiff
I've had to spend a fair amount of time thinking about what all
my practice will offer, what I'm willing to take on as far as
scope, and how many other practitioners I'd like to work with me.
This has the potential to become HUGE. I have always intended to
have a multi-disciplinary practice. The more research I do, the
more practitioners that I want to bring in -- not just
Chiropractic, but Naturopathic, Traditional Chinese Medicine and
Acupuncture, Massage Therapy, and Behavioral Medicine.
At the outset, I'm feeling like we need about 8-10 practitioners
to create the best, most effective type of practice. As wonderful
as these ideas are, the logistics of setting something like this
up, are daunting/enormous. And honestly, this is the kind of thing
that I absolutely hate. You can ask any of my classmates or
professors for my response when we talk about money and billing and
other business management type stuff. The first thing I say is
"Can't I hire someone for that?" They always cringe, tell me that I
need to know it, and keep going.
I feel fairly safe in saying, that this project will probably be
the extent (for the most part) of my forays into business
management. I am learning a ton, but I also acknowledge that my
talents lie elsewhere. First, I'll draw up the budget for equipment
like massage and flexion-distraction tables, band aids, acupuncture
needles, alcohol wipes, cotton balls, phlebotomy equipment, basic
physical therapy equipment, herbs and supplements, office
equipment, waiting room chairs, and silk plants. Then, I'll factor
in things like electricity and Internet service. Yes, I'm in WAY
over my head. I never thought I'd be doing something like this --
just practicing medicine. It takes a lot more than I'd ever
Maybe I should start looking for that business manager
Have an AMAZING week, everybody. I'll let you know how it
It's November! What? Did the time change work for you? I ended
up staying up even later.
This week is the calm before the next storm. We have one more,
big round of exams and projects due next week--including the
Marketing project. This is the culmination of all of my
mind-ramblings of the last couple of months, and the chance to pull
some pie-in-the-sky ideas into my project.
Last week we had a speaker in Marketing that had been on the
show "Shark Tank." Unfortunately, I took pictures for everyone else
and not myself. He spoke about what it was like to start up a
business, some of the struggles associated with it, and some of his
experiences since his business started. I'll go ahead and give a
shout out to him (and his brothers) who own Nardo's Naturals. They
make natural skin care products and they're centered here in St.
The geek botanical person in me was intrigued by some of the
ingredients they use in their products--lots of essential oils and
coconut oil. You absolutely cannot lose with those. And of course
it just reminded me how much I want to include natural products in
my future clinic--which brings me back to the Marketing
When the speaker last week asked us what we wanted our future
practice to be like, I opened my mouth and said something like: "I
want a multi-disciplinary practice with Functional Medicine,
Chiropractic, Naturopathic, Acupuncture, Physical and Massage
Therapy, Well-being classes, and an Herbal and Compounding
Pharmacy." I think his eyes nearly fell out of his head. Big
ambitions, I suppose. I'm not sure what will be more difficult,
setting up the practice, or finding the right people to work with
me. Either way, these plans will be coming together in paper,
brochure, website, and business card form--in the next 10 days.
Boy, I sure have my work cut out for me. I don't have anything
finalized, except the ideas, which have been floating around in my
head for quite a while. When I get it all done, I'll share it with
you guys. I have no idea where all it will go.
I hope everybody had a Happy and Safe Halloween. On Wednesday of
last week, MoPal (Motion Palpation) hosted a Halloween potluck. We
had some great costumes. My tri's very own Lexxi (dressed as Ms.
Pacman) and Dave (dressed as Walter White from "Breaking Bad")
stole the show and won best costumes. This is where the pictures
for this week hail from. It was nice to see so many people get
together and be festive.
I, for one, am glad that most of the candy is gone. No more
temptation. I have a small handful left. I'll feed it to the kids
and make them run around the neighborhood about 80 times--and then
brush their teeth. We have a few weeks to behave ourselves before
Thanksgiving--which really should be renamed to something that
involves "gluttonous intake of food and falling asleep on the
couch." It looks, though, like we might actually have a Fall/Winter
here this year. The temperature has been erratic and sometimes cold
and sometimes hot--but it's more acting like it's trying on the
cold for size. Layer. That's my recommendation. Today I'm wearing
flip-flops and a sweater. Go figure. That's Florida.
Have an amazing week everyone. May your feet be warm, and your
sleep be plentiful. Remember to take a little bit of time out for
yourself this week. It's important.
I walked into the store this weekend and saw Christmas
decorations. Can you believe it? Christmas decorations?!?! I never
know whether I should be excited and festive or mortified at the
consumerism of having things out 3 months in advance. Seriously.
Who starts buying and decorating for Christmas 3 months before the
holiday? I guess it's just a reminder, though, that the end of the
trimester will be here before we know it. We're already looking at
midterms. My first one, in lab diagnosis, is this coming
Banyan Tree on Beach Drive in downtown St. Pete
I hear that the rest of the world is starting to cool off in
honor of the season--but here in Florida we're still averaging
upper 80s or lower 90s. It's. Been. Hot. I find I'm a little
envious of my friends and loved ones that are donning sweaters and
complaining about it being chilly. I haven't owned a sweater in
nearly 8 years. The closest to needing one has been dealing with
crazy air conditioning issues in the Annex. Sometimes it gets
downright chilly in there! We're threatening to bring teapots and
mittens. I can see it happening. It might start cooling off by the
end of October. For now, even though we're technically in Autumn,
it still feels like Summer--rain, heat, and all.
I'm getting into the Marketing project with planning my future
clinic. I spend a little bit of time every day, it seems, pondering
how things will be--how I want them. I know I need to do a lot more
research on my geographic regions and desired demographics, etc.
It's actually a pretty big project--but I think it will help me
tremendously when the time comes. I've even been working on putting
a logo together. I have no idea if that's what it will end up
as--but I think it's a good start.
I've started clearing the yard for a fall garden. I'm wondering
how long the growing season will be. I've never had a fall garden
before--having grown up in the Midwest. I will let all of you know
how that works out. If all works well, I could have fresh herbs and
veggies around Christmas. Maybe I'll decorate with them instead of
glitz and glitter from the store.
I'm still working on some pretty intense research topics. My
Pubmed list grows just about every day. Here is a listing of my
topics: oxytocin, C reactive protein, eicosanoids,
anti-inflammatory diet, food allergy, gluten, celiac, botanical,
functional medicine, vitamin D and asthma, stress, and naturopathic
medicine. There may be a couple of others--ones that I don't get
search returns on daily. There's amazing research that comes
through every day. Pieces of the puzzle come together. I'm learning
things about bloodwork that I never knew, how biochemistry is
affected by nearly everything, and what we can do (and what we're
doing and not doing) to fix it all. Fascinating.
Banyan Tree in Crescent Lake
One of the biggest I've ever seen (a little bit like the
"Tree of Life" from Disney)
Since I'm boycotting Christmas trees for at least another two
months, here are some Banyan tree pictures. Banyans are actually
fig trees and sometimes known as strangler figs. In some places
they're considered invasives. Here in this part of Florida, we've
got some Banyan trees that are OLD--REALLY, REALLY old. There are
several places around town where Banyan trees can be seen--there's
even a "Banyan Tree Motel"--although the only Banyan tree there is
on the sign. I've always found them to be majestic, spirited trees
that are absolutely beautiful.
Have a great week everybody!
Greetings and Salutations, blog readers!
It's been an interesting week. I can honestly say I don't much
know what to do with myself since there aren't any boards to study
for, and it's early in the trimester so there aren't exams (not
that there aren't things to study--mind you). We have had quizzes
and assignments already. The professors certainly aren't wasting
any time! Last week was the first full week of school for me--since
we were taking boards the previous week. It was a LONG week.
The 6th Tri schedule is pretty long and involved. I feel
like we're moving classrooms and changing topics every few minutes.
Everything from Pediatrics to Rehab is on the docket. But, we have
a couple of projects in different classes that are tied together.
Both of which are associated with where we'll be in just a couple
In marketing, we're challenged with setting up a business
plan--a real one. That means I have to research where I think I
might set up my practice, what type of practice I want to have, the
cost of setting up and maintaining a practice, and a million other
things. I'll be honest. I'm a little overwhelmed. On one hand it
seems a little bit premature, and at the same time, now is the time
to do all of this research--before I'm in the clinic and focused on
St. Pete at Dusk
So, the quest is on. I already know what kind of practice I'll
have (Go Functional Med!), but I have no idea where. So I'm looking
into scope of practice in a variety of locations. From there I'll
be searching demographics--to see if the area can support a
practice of this type, and also--if I'd even want to live there.
One more slight complication--are any of these locations anywhere
near where Grey wants to go to college?
So, things can never be simple--can they? I accept this
challenge. It's exciting--to be thinking about and essentially
planning that kind of future--the one where I'm done with school.
Honestly, I can't remember a time when I wasn't in school (well I
can, but it's been a WHILE). All this work that I've been
doing--that all of us have been doing--is starting to come to
fruition. We're building our futures. That's pretty exciting!
• After the DC Degree
• Botanical Medicine
• 1 Year at National
• Marketing Project
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