We are entrepreneurs. We are go-getters. We are representatives
for the field of alternative health care. We are chiropractors!
A very critical aspect of the chiropractic profession is our
community presence as both a health care provider and a business
owner. We believe in a natural, more holistic approach to health
care, and therefore, we do not fit into the traditional western
medical model. I often describe our situation as "not having a
plug-in" to an established health care system, and this requires
chiropractors to wear both hats: the business hat and the doctor
hat. We have such a unique situation with endless potential to grow
our practices and create financial well-being, but it also comes
with great commitment.
In our chiropractic program here at National, significant
emphasis is placed on business and marketing training. I am in a
course now where we created our own hypothetical business, designed
a marketing theme, and developed a calendar of both internal and
external marketing strategies to promote our practice.
We titled our business "Women's Oceanside Wellness," placed in
Oceanside, California, specializing in female and pediatric health
care. This project required a demographic analysis of the area,
various marketing tactics to reach our target population, and a
handful of graphic designs to create a professional image for our
practice. Our 45-minute group presentation required quite a bit of
brainstorming and preparation, but we were so excited to present
our hard work to the class, and our professor was pleased with our
marketing presentation! This was perfect practice for opening up
and marketing our own businesses some day! (View our business brochure.)
Unwinding on the Weekend
After a long week of quizzes and presentations, I celebrated the
weekend by attending Billy Joel's concert at Wrigley Field on
Friday night. I have my older brother, Jed, to thank for my love
for the legendary Piano Man. Isn't it bizarre to think about how
much music has changed over the past 50 years?! Billy Joel is such
a talented, inspirational musician, and I have no doubt his music
will last throughout the years.
On Saturday morning, I traveled to Cincinnati and Dayton, Ohio
to attend both a baby shower and wedding for two of my close
friends from Ohio State. I loved the opportunity to connect with
some of my sorority sisters and friends from college, and it's so
exciting to see everyone progressing with their lives!
Another busy week at NUHS has concluded, and I am eagerly
preparing for finals! The end of the tri is near! :)
• 5-Minute NUHS Campus Tour
• What I Learned in 6th Tri
• Opportunities Outside the Classroom
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