Archive for tag: wedding

Marketing the Chiropractic Practice

We are entrepreneurs. We are go-getters. We are representatives for the field of alternative health care. We are chiropractors!

A very critical aspect of the chiropractic profession is our community presence as both a health care provider and a business owner. We believe in a natural, more holistic approach to health care, and therefore, we do not fit into the traditional western medical model. I often describe our situation as "not having a plug-in" to an established health care system, and this requires chiropractors to wear both hats: the business hat and the doctor hat. We have such a unique situation with endless potential to grow our practices and create financial well-being, but it also comes with great commitment.

In our chiropractic program here at National, significant emphasis is placed on business and marketing training. I am in a course now where we created our own hypothetical business, designed a marketing theme, and developed a calendar of both internal and external marketing strategies to promote our practice.

2014-07-23_businesscard

We titled our business "Women's Oceanside Wellness," placed in Oceanside, California, specializing in female and pediatric health care. This project required a demographic analysis of the area, various marketing tactics to reach our target population, and a handful of graphic designs to create a professional image for our practice. Our 45-minute group presentation required quite a bit of brainstorming and preparation, but we were so excited to present our hard work to the class, and our professor was pleased with our marketing presentation! This was perfect practice for opening up and marketing our own businesses some day! (View our business brochure.)

Unwinding on the Weekend

2014-07-23_wrigley

After a long week of quizzes and presentations, I celebrated the weekend by attending Billy Joel's concert at Wrigley Field on Friday night. I have my older brother, Jed, to thank for my love for the legendary Piano Man. Isn't it bizarre to think about how much music has changed over the past 50 years?! Billy Joel is such a talented, inspirational musician, and I have no doubt his music will last throughout the years.

2014-07-23_wedding _bride

On Saturday morning, I traveled to Cincinnati and Dayton, Ohio to attend both a baby shower and wedding for two of my close friends from Ohio State. I loved the opportunity to connect with some of my sorority sisters and friends from college, and it's so exciting to see everyone progressing with their lives!

2014-07-23_wedding _group

Another busy week at NUHS has concluded, and I am eagerly preparing for finals! The end of the tri is near! :)