Archive for tag: chicago

Marketing the Chiropractic Practice

We are entrepreneurs. We are go-getters. We are representatives for the field of alternative health care. We are chiropractors!

A very critical aspect of the chiropractic profession is our community presence as both a health care provider and a business owner. We believe in a natural, more holistic approach to health care, and therefore, we do not fit into the traditional western medical model. I often describe our situation as "not having a plug-in" to an established health care system, and this requires chiropractors to wear both hats: the business hat and the doctor hat. We have such a unique situation with endless potential to grow our practices and create financial well-being, but it also comes with great commitment.

In our chiropractic program here at National, significant emphasis is placed on business and marketing training. I am in a course now where we created our own hypothetical business, designed a marketing theme, and developed a calendar of both internal and external marketing strategies to promote our practice.

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We titled our business "Women's Oceanside Wellness," placed in Oceanside, California, specializing in female and pediatric health care. This project required a demographic analysis of the area, various marketing tactics to reach our target population, and a handful of graphic designs to create a professional image for our practice. Our 45-minute group presentation required quite a bit of brainstorming and preparation, but we were so excited to present our hard work to the class, and our professor was pleased with our marketing presentation! This was perfect practice for opening up and marketing our own businesses some day! (View our business brochure.)

Unwinding on the Weekend

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After a long week of quizzes and presentations, I celebrated the weekend by attending Billy Joel's concert at Wrigley Field on Friday night. I have my older brother, Jed, to thank for my love for the legendary Piano Man. Isn't it bizarre to think about how much music has changed over the past 50 years?! Billy Joel is such a talented, inspirational musician, and I have no doubt his music will last throughout the years.

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On Saturday morning, I traveled to Cincinnati and Dayton, Ohio to attend both a baby shower and wedding for two of my close friends from Ohio State. I loved the opportunity to connect with some of my sorority sisters and friends from college, and it's so exciting to see everyone progressing with their lives!

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Another busy week at NUHS has concluded, and I am eagerly preparing for finals! The end of the tri is near! :)

Opportunities Outside the Classroom

Things have been getting busier here at National. Spring has sprung! (Well, kind of.) Aside from the unfortunate rainy days and 50-degree temperatures, campus activity is picking up and everyone is antsy for summer!

This week, students enjoyed our beginning-of-the-tri Club Lunch Day, catered by Chipotle and sponsored by Student Council. On Friday at lunch, all active clubs were represented at tables throughout our gymnasium, offering the opportunity for new students to learn more about and potentially join each student organization. I think it's safe to say that everyone enjoyed the delicious meal and many clubs gained new prospective members! It's great to see younger students getting involved in our school.

Saturday morning, many students drove downtown to attend the Chiropractic Wellness Symposium, organized by Cancer Treatment Centers of America. We had the opportunity to learn about functional endocrinology and a chiropractor's role in treating autoimmune disorders, diabetes, and other widespread diseases. What an amazing experience! I walked away from that seminar with such inspiration and hope! Chiropractic and all other alternative medical professions need to embrace the impact we can have on human health. We truly do have the power to change people's lives. :)

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After exploring downtown Chicago a little bit after the seminar, we drove back to Lombard, just in time for a youth soccer game. My friends Brandon and Jake are earning off-campus service hours by volunteering as coaches for a 4- to 5-year-old soccer league in our community of Lombard.

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In case you were not aware, one of the requirements of the DC and ND programs at National is to participate in a certain amount of on- and off-campus service hours before graduating. Many clubs on campus offer opportunities for students to gain these hours, but the most rewarding experiences are those when students get involved with our community.

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For Brandon and Jake, this soccer league is simply about encouraging kids to be active and involved at a young age. However, for these adorable kids, kicking the ball in the right direction is an accomplishment enough! Best of all, the parents are excited to see local students being involved in the community, and we are able to represent our university with high spirits and good will!