We are entrepreneurs. We are go-getters. We are representatives
for the field of alternative health care. We are chiropractors!
A very critical aspect of the chiropractic profession is our
community presence as both a health care provider and a business
owner. We believe in a natural, more holistic approach to health
care, and therefore, we do not fit into the traditional western
medical model. I often describe our situation as "not having a
plug-in" to an established health care system, and this requires
chiropractors to wear both hats: the business hat and the doctor
hat. We have such a unique situation with endless potential to grow
our practices and create financial well-being, but it also comes
with great commitment.
In our chiropractic program here at National, significant
emphasis is placed on business and marketing training. I am in a
course now where we created our own hypothetical business, designed
a marketing theme, and developed a calendar of both internal and
external marketing strategies to promote our practice.
We titled our business "Women's Oceanside Wellness," placed in
Oceanside, California, specializing in female and pediatric health
care. This project required a demographic analysis of the area,
various marketing tactics to reach our target population, and a
handful of graphic designs to create a professional image for our
practice. Our 45-minute group presentation required quite a bit of
brainstorming and preparation, but we were so excited to present
our hard work to the class, and our professor was pleased with our
marketing presentation! This was perfect practice for opening up
and marketing our own businesses some day! (View our business brochure.)
Unwinding on the Weekend
After a long week of quizzes and presentations, I celebrated the
weekend by attending Billy Joel's concert at Wrigley Field on
Friday night. I have my older brother, Jed, to thank for my love
for the legendary Piano Man. Isn't it bizarre to think about how
much music has changed over the past 50 years?! Billy Joel is such
a talented, inspirational musician, and I have no doubt his music
will last throughout the years.
On Saturday morning, I traveled to Cincinnati and Dayton, Ohio
to attend both a baby shower and wedding for two of my close
friends from Ohio State. I loved the opportunity to connect with
some of my sorority sisters and friends from college, and it's so
exciting to see everyone progressing with their lives!
Another busy week at NUHS has concluded, and I am eagerly
preparing for finals! The end of the tri is near! :)
Things have been getting busier here at National. Spring has
sprung! (Well, kind of.) Aside from the unfortunate rainy days and
50-degree temperatures, campus activity is picking up and everyone
is antsy for summer!
This week, students enjoyed our beginning-of-the-tri Club Lunch
Day, catered by Chipotle and sponsored by Student Council. On
Friday at lunch, all active clubs were represented at tables
throughout our gymnasium, offering the opportunity for new students
to learn more about and potentially join each student organization.
I think it's safe to say that everyone enjoyed the delicious meal
and many clubs gained new prospective members! It's great to see
younger students getting involved in our school.
Saturday morning, many students drove downtown to attend the
Chiropractic Wellness Symposium, organized by Cancer Treatment
Centers of America. We had the opportunity to learn about
functional endocrinology and a chiropractor's role in treating
autoimmune disorders, diabetes, and other widespread diseases. What
an amazing experience! I walked away from that seminar with such
inspiration and hope! Chiropractic and all other alternative
medical professions need to embrace the impact we can have on human
health. We truly do have the power to change people's lives. :)
After exploring downtown Chicago a little bit after the seminar,
we drove back to Lombard, just in time for a youth soccer game. My
friends Brandon and Jake are earning off-campus service hours by
volunteering as coaches for a 4- to 5-year-old soccer league in our
community of Lombard.
In case you were not aware, one of the requirements of the DC
and ND programs at National is to participate in a certain amount
of on- and off-campus service hours before graduating. Many clubs
on campus offer opportunities for students to gain these hours, but
the most rewarding experiences are those when students get involved
with our community.
For Brandon and Jake, this soccer league is simply about
encouraging kids to be active and involved at a young age. However,
for these adorable kids, kicking the ball in the right direction is
an accomplishment enough! Best of all, the parents are excited to
see local students being involved in the community, and we are able
to represent our university with high spirits and good will!
• 5-Minute NUHS Campus Tour
• What I Learned in 6th Tri
• Opportunities Outside the Classroom
To read older blog posts, scroll to the bottom and click the "Older Posts" button.