Archive for tag: business

Goodbye Tri 6

As the summer trimester rolls to an end, I've decided to reflect on the past 14 weeks to evaluate everything I've learned and the experiences I've had.

Trimester 6

Trimester 6 is a big deal, because it signifies the completion of your second year in the chiropractic program. I've walked away with the knowledge of performing a full physical exam on a patient, evaluating different types of lab work, and learning how to collect samples of my own for lab work. I learned about the protocol of performing blood, urine, and strep tests, as well as male and female sensitive exams. The jitters of "stab lab" eventually subsided and I began to appreciate the privilege that we have in our scope of practice to be able to perform phlebotomy. Holy moly, I punctured someone's skin and actually drew blood!

2014-08-05_lrc

Radiology

Between the three radiology courses I've taken, I've learned to identify and differentiate all the various types of arthritides that can occur, the various fractures commonly seen in trauma, and the red-flag signs of skeletal tumors and metastasis. We have been educated to not only perform orthopedic tests to determine what muscle or ligament is causing symptoms, but also how to identify these pathologies on imaging such as X-rays, CT and MR imaging.

Pharmacology

Our pharmacology courses have given me the skills I need to converse with other medical professionals about various drugs and medications, in addition to educating patients about the potential side effects of the pharmaceuticals.

Marketing

I learned first-hand how difficult is to develop a unique business plan, analyze the population demographics in a target area, and excel in marketing your brand and your practice to those people seeking health care.

2014-08-05_lake

The Bottom Line

Of the many things I have learned from my second year here in chiropractic school, the most important take away is this: WE have the opportunity to TRULY change peoples' lives through the power of chiropractic care. We listen to our patients, we relate to our patients, we have the power of physical touch and interaction with our patients. We are going to impact the health and lives of so many human beings, and THAT hope in itself is worth waking up for each day. Despite the endless assignments, group projects, quizzes, practicals, and written examinations, I know in my heart this is where I belong: earning my Doctor of Chiropractic degree at National University of Health Sciences.

I truly hope you have enjoyed reading my weekly blogs and that I've helped influence your life in some way. Please feel free to contact me with any questions or comments you may have! Until September, take care everyone! :)

Marketing the Chiropractic Practice

We are entrepreneurs. We are go-getters. We are representatives for the field of alternative health care. We are chiropractors!

A very critical aspect of the chiropractic profession is our community presence as both a health care provider and a business owner. We believe in a natural, more holistic approach to health care, and therefore, we do not fit into the traditional western medical model. I often describe our situation as "not having a plug-in" to an established health care system, and this requires chiropractors to wear both hats: the business hat and the doctor hat. We have such a unique situation with endless potential to grow our practices and create financial well-being, but it also comes with great commitment.

In our chiropractic program here at National, significant emphasis is placed on business and marketing training. I am in a course now where we created our own hypothetical business, designed a marketing theme, and developed a calendar of both internal and external marketing strategies to promote our practice.

2014-07-23_businesscard

We titled our business "Women's Oceanside Wellness," placed in Oceanside, California, specializing in female and pediatric health care. This project required a demographic analysis of the area, various marketing tactics to reach our target population, and a handful of graphic designs to create a professional image for our practice. Our 45-minute group presentation required quite a bit of brainstorming and preparation, but we were so excited to present our hard work to the class, and our professor was pleased with our marketing presentation! This was perfect practice for opening up and marketing our own businesses some day! (View our business brochure.)

Unwinding on the Weekend

2014-07-23_wrigley

After a long week of quizzes and presentations, I celebrated the weekend by attending Billy Joel's concert at Wrigley Field on Friday night. I have my older brother, Jed, to thank for my love for the legendary Piano Man. Isn't it bizarre to think about how much music has changed over the past 50 years?! Billy Joel is such a talented, inspirational musician, and I have no doubt his music will last throughout the years.

2014-07-23_wedding _bride

On Saturday morning, I traveled to Cincinnati and Dayton, Ohio to attend both a baby shower and wedding for two of my close friends from Ohio State. I loved the opportunity to connect with some of my sorority sisters and friends from college, and it's so exciting to see everyone progressing with their lives!

2014-07-23_wedding _group

Another busy week at NUHS has concluded, and I am eagerly preparing for finals! The end of the tri is near! :)