Happy 4th!

Top -fireworks

What a nice long weekend to end Midterm Week - and actually the week wasn't as bad as I expected because a few of my exams were postponed to another week. Midterms were midterms and a little hectic. Luckily, I work for the Office of Admissions and they allow me to take off work for tests or quizzes, which allowed for more study time. I still have three midterms but being spaced out makes it more manageable.  

Happy Birthday Nation!

I had the opportunity to see two town's fireworks this year. Wheaton had theirs on Saturday and my husband and I got the opportunity to see them from the top of a parking garage in downtown Wheaton probably five miles away from the actual site. Others had the same idea and were camped out up there. We were able to see the higher ones and the grand finale. On Sunday, we went to visit family in Elgin for a barbecue and see the fireworks in St. Charles, a family tradition. We were able to get front row seating and man was it great! The fireworks were practically on top of us. It was a spectacular show with what seemed like three grand finales! Great job, St. Charles!  

Elizabeth -Fireworks

Down to Business…

My husband is in business class and he has been completing our business plan throughout the trimester. We only have a year left to go and it's kind of scary once you start crunching numbers and realize how much it is going to cost to start up a business. Completing a business and marketing plan has been a grueling process for him and me, when I have time to help him.

Banks require a precise business plan with everything from what your marketing strategy is to whom your target population is, as well as growth and much more. The business class consists of different speakers weekly or bi-weekly. They each have different areas of expertise and advice to help navigate you in a positive direction. However, some students in the past have said it needs to be updated. I am not quite sure what that means, but my husband has benefitted much from the class. I will most likely take the class next trimester and I will be more able to describe what we learn.

The business plan is very consuming and on my husband's mind non-stop, which can be very stressful. That's probably one of the reasons that graduates join other practices, because it is an easier and maybe a safer route. I believe that opening a business is the right pathway for us, but there are other options such as teaching, working in hospitals or other clinics, working for resorts or in spas. Either way, there is something out there for everyone.

Illinois is pretty flooded with chiropractors but not as many acupuncturists. That can be a good thing and a bad thing. Good, because the public is more aware of what chiropractors do and have to offer, but detrimental because it can be difficult to bring in new business. There are many marketing strategies but you need to find the one that will best depict your practice and who you are as a doctor.

Tidbit:  Americans spent over $34 million in CAM therapies in 2007 and the number is growing. Americans want other options and are seeking them out.

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