I was introduced to Ramit Sethi's work, author of I Will
Teach You to Be Rich, (I know it sounds scammy but that's why
he did it; he's the real deal) when I was reading Tim Ferriss' Blog
(4 Hour Body author) a few years ago. At the time I was a
finance major at James Madison University and Ramit's
outside-the-box-thinking and writing on personal finance,
automating businesses and entrepreneurship, which I love, captured
me as a devoted reader of his blog.
Anyways, out of nowhere (actually, I'm assuming his newsletter
software screened people from 'Chicago area' out), he emails me
that he is doing a reader meet-up in Chicago. Sweet! I emailed him
back a little about me and he emailed back, "nice, look fwd to meet
you."

Me with Ramit Sethi
And so it began...
I'd like to point out that motion palp was hosting a cornhole
(bags) tournament the same night I was supposed to go into the city
for the meet-up. Bags? Tournament? Fun? Soo, naturally I signed up.
I will say this, RJ and I were playing like we could run the table.
HOWEVER, in an almost eerie 'Listen up, the universe is talking,'
we got beat by Peanut Butter Jelly Time, a solid team (Kendall and
Caleb) no doubt, but we suddenly went from dominating to an ultra
close 21-19 loss.
At this point, I was still pondering in my head "Should I stay
or should I go now?" With all the classic "excuse thoughts" that
enter one's head when they are expanding their bubble past their
comfort zone, which going into the Loop on a Thursday night to meet
a bunch of people I didn't know and try to network and meet a NYT
author would definitely classify in my book, at least at that time,
as a "bubble stretcher."
Thoughts like...
- "What if there's like 300 people... what a waste."
- "What if I'm the only young person there?"
- "What if he's actually a jerk and I don't like anybody
there?"
- "This bags tournament is really fun, and we don't get to do
this that often, let's stay here."
And to think I almost was going to pass up this opportunity to
stretch my bubble. That's when the universe said, "You LOST (at
ironically the perfect time to run home change and catch the
train), now go." Ha, funny how things work.
The Meet-Up
The meet-up was down W. Adams Street,
not far from the Willis (Sears) Tower, at a place called The Living
Room. On Yelp the reviews were "very classy, but service is OK."
lol I will definitely vouch for the classy part. As I hadn't hoped
for, that "class," also occupied the "we don't serve that here"
look on the bartenders face when I ordered, a Bud Light. They only
had Amstel for beers. And $10 later ($1 for tip) I thought to
myself... well, I will stay sober tonight thanks to you
classy-hotel-cool-lights-and-modern-couches-and-expensive-drinks-place.
The Approach
Well, I had made it. With a frothy beverage in hand and a trendy
looking crowd of about 35 (7 circles of 5 by my quick gaze), I
scoped out where Ramit was talking. He was talking to a couple
younger gents that seemed to be salivating while speaking. I had a
brief game plan (I had draw up on the train ride in) as to how to
casually strike up a conversation. From the angle I was at (the
bar) I couldn't make a more than an awkward 'excuse me' tap on the
shoulder. THAT'S not what I wanted. I instead opted for a 'I need
to take this exit' as I whipped out my cell phone and walked to
edge of the crowd pretending there was someone important on the
line so I didn't look creepy while stalking my plan of attack.
Then that weird butterfly feeling started turning my stomach
(who knew butterflies could lift a stomach?). Instead of the
typical sympathetic reaction I was waiting for, I quite literally
said out loud, "Let's see what you're made of," and promptly
approached Ramit from a more approachable (and premeditated) angle,
walked right up, and to the best of my casual yet confident
ability, introduced myself.
Ramit and I went on to have a stellar conversation for about 25
minutes about everything from working out, to launching a business,
to tracking metrics on websites, to experiments in
self-improvement. Ramit, I must say, was pretty damn cool. One of
his event assistants excused him to attend to something in the back
and I went on to mingle with the other people in that circle for
the rest of the night. At about 10:30, a good hour and a half past
the end of the 'meet-up' he swung around each group and said the
ole' "Good meeting, I'm taking off." I wished him luck on his new
DreamJob Creation Product Launch that's due out in January and
snapped this quick picture with him.
Awesome. The Night was a Success. I met my first New York Times
Best Selling Author (which used to be on my bucket list), and I met
some really cool people, one of which offered me a free cross fit
workout downtown whenever I wanted. I will hit him up on that as we
coordinated me possibly giving a mini nutrition seminar to his gym
on "Reducing Inflammation Naturally With Diet and Supplementation."
Cool beans.
In case you're interested here are a few mental notes I purged
onto paper when I got home from my chats at the meet-up.
14 Cool Things I Learned
- Ramit tracks everything fanatically because he puts so much
money into new ventures, if he doesn't know his target market
perfectly it would be a flop product launch.
- Ramit went four months and then completely changed tracks
because his market data changed their initial plan. (Business
lesson read: Be flexible, give what the market wants, not what you
think they want.)
- Views January as a huge month to launch a big product. Works
year long on a particular project to launch it.
- I need to get some biz cards. (I got more offers than I was
expecting.)
- Cross fit could be a huge underground market (for potential
chiro clients).
- People don't know that much about chiropractic. One guy asked
when you adjust, do you do stretches or something?? Bhahah, he
literally had NO CLUE what we did. I that he's going to get his
first adjustment lol. Side Note: I almost sat him down at the party
and gave him a seated CT but opted last minute that might not be a
good idea lol.
- Old book selling and sell old rare books on ebay for a
killing.)
- Project designs on satellites can take 30 years to come out
lol. (One guy who just moved to CHI from LA said he worked for the
Air Force but we might not get the chance to see what he was
working on until we retire. Something about Top Secret.)
- Always ask for a photo... Ramit was more than happy to. Plus,
why not?
- Just go for it and talk... I walked to the back after scoping
the territory and said, "Well, here goes nothing," and had a great
conversation. As Nike says, "Just do it."
- Prepped a sheet of an elevator pitch, some common talking
points of things I knew he was doing. (This helped carry on an
interesting conversation that explained who I was and found
commonalities in what he was doing so it would hopefully be a more
memorable conversation so when I emailed him later thanking him and
asking him for mentorship he might reply "yes.")
- Non-verbals are so important. (Pay attention to this next time
your in a conversation with someone you don't know. Reading this
allows you to quickly move onto different talking points until you
get the right one.)
- Monster.com and careerbuilder.com are jokes. (This one guy's
sister works for Monster and they literally get thousands of
applications/resumes for one job opening. Do you think you have a
chance? Instead, go out and hustle and build your network and make
impressions and get 'informal' job offers, not necessarily
advertised as 'openings' by the company.
- Groupon has shady accounting and no wonder Google didn't buy
it. It's a dying company that's disorganized. Apparently the
fun-writing website is on the skids and the business model isn't as
well oiled as their creative deal writing.
That is all. Long post. Thanks for reading NUHS' blog...all 10
of you :)
Christian