Last week was an exercise in determination. Over the past 10
days, I would say, I've had to give myself some pretty intense pep
talks, and I've been given a few as well. So, I'm writing to you
all here today, a little bit bruised, a little bit frustrated, and
hopefully a little bit wiser. There are times, whether it's in your
education, in your personal life, or in your business when you ask
yourself why you're doing what you're doing. I've been asking just
The reminders of "why?" have been few and far between. The
occasional bone gets thrown my way -- some great tidbit or some
nuance of fact that changes how I look at things. I need more of
those -- a lot more. I find that all I want to do is pour myself
into the science and the learning, outside of the classroom. I love
the learning; I just question sometimes being a student.
(Image source: www.barewalls.com)
Tonight, after the regular day, are our male and female
sensitive exams. The nervousness is palpable in the building. Some
have asked why we have to do this. After all, most people decided
to come here to become chiropractors -- and not necessarily primary
care physicians. And at the same time, maybe some came to become
primary care physicians, but not urologists or gynecologists. I
have an (un)fair advantage. In my former education, I learned and
performed these exams. So I'm going into this with a lot cooler
head. That doesn't mean that I haven't given it any thought.
I've been giving a lot of things, a lot of thought.
In business class, we've been talking about a few different
things. We've talked about malpractice insurance and business plans
and several other things. One of the most common questions people
in class ask, or professors talk about is, "How do we get
I'll be honest, and most of my classmates get so tired of
hearing me talk about this, but for me, it has nothing to do with
money. It may be poor planning on my part, but I know that if the
service is there, if I'm able to do what I need and want to do and
take care of my patients, then the money will come. Of course, that
doesn't mean that I'm not fully on-board with hiring a
businessperson to take care of that for me.
I've come across something that I find really, really amazing.
Huffington Post published this article: "This Guy Stopped Charging Clients and He Has Zero
Regrets." Adrian Hoppel, who is a web designer and not a
chiropractor, has converted his business into a gift economy. The
short version of his business model is that he does work, and
presents it to his clients as a gift. There's no price set,
although his clients are well educated on how much work is
involved. He's finding that not only is he making more money, but
also he's happier. What do you guys think? Could this work? I'm
doing a fair amount of investigation on how we might be able to
translate this to medical care.
Eisenstein who was part of Adrian's inspiration, has written a
book called Sacred Economics that talks about gift
economy. It's available to read free online. It's on my list. I'll
report back after I'm done with it. If you read it or have read it,
PLEASE send me your thoughts.
Have a great week everybody! Keep the faith, or if you can't
find it -- find some.
Oh, and Happy Valentine's Day. I love you guys! <3
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